As the first copywriter on Avast Software's in-house content team, I kick-started content creation for Avast Academy and AVG Signal. These two online libraries of helpful, evergreen content were optimized for searches by target customers and engineered for conversion by providing the most accurate and helpful guidance on the internet.

In approximately one year's time, Academy and Signal would come to drive 15% of all organic downloads for AVG and over 13% for Avast. This conversion potential was powered by content that generated over 50% of all organic traffic for AVG and 37% for Avast by leveraging SEO analysis, in-depth customer research, and extensive A/B testing.

I also created unique landing pages for Avast's and AVG's respective product suites, again optimized to rank at the top of relevant searches.

Selected reading

• What Is Malware and How to Protect Against Malware Attacks?
• What Is a Scam: The Essential Guide to Staying Scam-Free
• What Is Hacking? Everything You Need to Know
• What Is a VPN and Why You Should Use One
• Landing page: Download Avast SecureLine PC VPN for Free
• Landing page: Free Trojan Removal Tool & Scanner